The Client
Loch Lomond Shores is a visitor destination, which combines a spectacular location on the shores of Loch Lomond with a mixture of leisure and shopping experiences. It is open all year round daily from 10am.
The Challenge
The Loch Lomond Shores Management Company needed to promote the launch of the visitor destination to the public and enlisted Kirsty Weir Hospitality to help them with this challenge.
The Solution
Kirsty helped prepare a marketing strategy for the launch of the visitor destination including the development of branded merchandise and the creation of links with travel trade intermediaries and local hospitality industry suppliers. A targeted marketing programme and various promotion strategies were put in place leading up to the launch. Loch Lomond Shores hosted a spectacular debut event which gained widespread press and broadcast media coverage and saw Loch Lomond Shores quickly become established as a successful visitor attraction.
The Results
In year one Loch Lomond Shores attracted over 2 million visitors, including 275,000 to the main visitor attraction. The development is now a successful year round destination that attracts a broad mix of tourists, day visitors and families from across west and central Scotland.
Chief Executive of Scottish Enterprise Dunbartonshire, David Anderson, said Kirsty played an important role in developing the marketing strategy and approach at the inception of Loch Lomond Shores enabling the development to get off to an excellent start.
