The Client
Sweeney’s Cruises is one of the longest running family businesses in Scotland. It has operated boats on Loch Lomond since the 1880s, starting out with a fleet of steam launches and rowing boats. Over the years it has grown and now, in the ownership of the fourth generation of the family, it operates the most luxurious fleet of passenger boats in Scotland.
The Challenge
To take their business to the next level and increase awareness of their brand within the travel market, Sweeney’s Cruises next challenge was to promote their services to a wider market. John Sweeney decided to outsource the task to a professional with valuable knowledge and experience in the tourism field and contacted Kirsty Weir Hospitality.
The Solution
Kirsty’s expertise and contacts within the industry are invaluable and she uses these to promote Sweeney’s Cruises services directly to the major decision makers in the tour industry, not only via email communications but also with direct face to face and telephone contact. Kirsty returns on a regular basis to devote herself to our business development project and seeks to continue with building awareness of our cruise business which greatly contributes to the steady growth of our sales.
The Results
As a result of the commitment and efforts Kirsty has put in to driving our business development programme, the business has achieved a substantial increase in sales and greater awareness. Sweeneys’ Cruises has built many strong relationships with tour clients over the years, through Kirsty’s work and it is hoped this will be maintained for many years to come. Year-on-year the number of visitors the company attracts has grown considerably.
To read the company’s feedback on Kirsty’s work for them, go to Testimonials.
